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为什么选择软文推广?
传播策略分析
软文推广是指以文字的形式对自己所要营销的产品进行推广,来促进产品的销售。软文推广模式非常有利于引导市场消费,
在较短时间内快速提升产品的知名度,塑造品牌的美誉度和公信力。新闻稿软文推广成为很多企业打造品牌, 扩大品牌影响力,提高品牌公信力的重要手段之一。
传播策略

媒体匹配

根据推广内容及用户获取信息的行为习惯、兴趣
爱好,进行媒体定向推荐,使投放更加精准。

发布时间

以目标受众的阅读习惯,分时间、分阶段推送软
文内容。合适的发布时间,更容易引起用户有效
阅读。

传播频率

针对企业营销、CEO营销、文化营销、产品营销
等不同推广需求,确定软文的发布频率。

效果分析

针对用户媒体投放进行效果跟踪、效果反馈分析,
为企业进一步推广提供有效建议。

软文类型分析
他们都不约而同的选择了我们